Three Things to Look For in a Marketing Automation Platform

Three Things to Look For in a Marketing Automation Platform
We are at a turning point in business, where automation is disrupting all areas of the enterprise. Every department is now using automation in some form or another, from sales to manufacturing. Now, marketers — who have long been underserved in this area — finally have the opportunity to leverage automation as well. Marketing automation platforms are making it possible to drive more sales, improve productivity and eliminate time waste. It’s important...

Is Your Company Spinning its Tires with HubSpot? Read This.

Is Your Company Spinning its Tires with HubSpot? Read This.
It’s a problem that countless marketing departments are struggling with today: In an effort to streamline operations, many managers are investing in marketing automation platforms — only to get blindsided by the overwhelming amount of time and effort it takes to implement the system and start profiting. In many cases, marketing automation platforms are proving to be more trouble than they are worth. But this has little to do with the actual platforms...

Automation: A Top Marketing Trend for 2017

Automation: A Top Marketing Trend for 2017
If you’re new to the concept of automation, then you may be wondering whether there is a place for it in your marketing department. Is anyone else actually using this new technology? Here’s something to consider: Just recently, next-gen automation was featured in a Forbes article as a top trend that B2B marketers need to know about in 2017. “A number of studies conducted by Aberdeen Group, Ovum, Marketing Sherpa, and others have revealed that t

Top Reasons Why Email Marketing Strategies Fail

Top Reasons Why Email Marketing Strategies Fail
Are you at your wit’s end tying to improve your company’s outbound email strategy? If so, you’re not alone. Email marketing may look easy, but it can be incredibly challenging. Here are some of the top reasons why email marketing strategies fail: Compatibility issues: What you see on your own screen when sending an email may not be what your reader sees. Images and blocks of text may shift places or disappear altogether, especially when being viewe...

Three Signs It’s Time to Outsource Marketing Automation

Three Signs It’s Time to Outsource Marketing Automation
Awhile back, your team purchased a powerful automation program hoping it would streamline your B2B marketing campaigns.Now, you’re still tapping your fingers and waiting for the results to trickle in. But nothing has changed. We see this happen to businesses all the time. Administrators are finding out the hard way that marketing automation platforms come with hidden costs and complexities that can act as major barriers to success. If your company isn’