Basic #MarketingFail – Too Dumb Not To Share

Basic #MarketingFail – Too Dumb Not To Share
When I first started blogging about Marketing Automation on my original blog site at www.ghostpoint.com,  I often posted with the hashtag #emailmarketingfail and #marketingautomationfail.   It was not hard to find examples of companies large and small making simple mistakes in their campaigns that should easily be avoided.  I even caught American Express pushing that SEND button too soon. Once I realized that these kinds of mistakes are very common, I curt

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand prope

B2B SaaS Sales requires a different approach

B2B SaaS Sales requires a different approach
Marketing Automation for B2B SaaS Using Marketing Automation for B2B sales is not the same as it is for B2C.  Much of the emotional component that is part of the B2C customer journey is not relevant for the B2B sale. A B2B customer journey is driven much more by hard data and measurable results. It’s about information and dollars. I may be a bit jaded with my Northeastern upbringing, but I just don’t see a lot of opportunity to appeal to the smushy emotio

Don’t Worry, You’ll Grow Into It

Don’t Worry, You’ll Grow Into It
This was something we all heard from our moms when we were kids.  Whether you were inheriting something from an older sibling or cousin, our just trying to get a jump on next year by buying at the end of a season, this was always a common approach for stretching the family clothing budget.  However, as a strategy for purchasing a Marketing Automation package, it’s not such a good idea.  Over-buying a complex system with bunches of features you will never u...

The Myth of AdWords, the Magic of #MarketingAutomation

The Myth of AdWords, the Magic of #MarketingAutomation
With access to over 6 Billion users, AdWords is certainly one of the most target rich environments available to advertisers and marketers.  And since Google makes it so easy to get that first ad up and running, it seems like a can’t miss way to start acquiring leads.  There are so many tools to segment your audience, measure performance, and maximize effectiveness, it seems almost impossible NOT to have some success.  This is what I call the Myth of AdWord...

Marketing Automation Partners Blog named Top 60

Marketing Automation Partners Blog named Top 60
Marketing Automation Partners was just notified by #FeedSpot that our blog has been named to their Top 60 Marketing Automation Blogs. The Best Marketing Automation blogs ranking was awarded based on reviews from thousands of top Marketing Automation blogs in FeedSpot's index using search and social metrics. Blogs are ranked based on following criteria Google reputation and Google search ranking Influence and popularity on Facebook, twitter an

How Not To Fail With Marketing Automation

How Not To Fail With Marketing Automation
The article linked below is one of the best I've seen on the subject.  My webinar from last December,  Don't Let Them Tell You Marketing Automation Is Easy, aligns with almost all the points the author makes.  However, there is one point that he makes that I avoided, since I didn't want the webinar to be "too pitchy."  However, Scott Severson comes right out and says it as item number one: Hire A Pro For Marketing Automation It can't be said any clearer

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’
BEST - It's one of those marketing words.   One of those hyperbolic marketing words that I am constantly editing out of marketing copy.  It makes a great headline, but when the goal of marketing is to educate and build trust, it just doesn't work.  Mr. Lucas is using it specifically to compare Marketo's marketing automation platform to Pardot and Eloqua.  However, for most of us, none of those solutions will ever be the BEST based on the budget, staff and

The platform is just the first step to #marketingautomation for the SMB

The platform is just the first step to #marketingautomation for the SMB
The article below from martechtoday sounds like it was written by someone who sells a #marketingautomation platform. They tell you that you can get inexpensive solutions that are easy-to-use, require little or no technical expertise, and limited effort to keep campaigns running. They also talk about how easy it is to create emails, landing pages, and nurture campaigns. What the author only brushes on is the need for content that drives all of these program...

Martech and Sales tech are a perfect match – #marketingautomation

Martech and Sales tech are a perfect match – #marketingautomation
I really can't say it any better.  When Marketing Data, Sales Data, and Advertising Data are considered as a whole, there is no better way to understand and target your perfect customers. The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together marketing and technology