Fake Sales and Marketing Stats are not needed – #marketingautomation

Fake Sales and Marketing Stats are not needed – #marketingautomation
The less-than-reputable infographic shown above and the often quoted factoid,  "Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete"   (See this  great article by Jeffery L. Josephson that questions the origin and validity of the quote and even the existence of the study to which the quote as been attributed) are often used to justify investment in Marketing Automation, Content Marketing, and other

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

Why You Are Losing Leads by Not Integrating Events with Marketing Automation
Everything from initial customer contact through to the sale and on to post-sale interaction should go through the Marketing Automation Platform (MAP).  That doesn't mean that Marketing will own every touch, but the data from those touches should be brought back to the MAP.  The goal is to find those touches that generate real customers and to track cost. Live events are included in everything.  Before you head out to an event, you should know who your