If you’re new to the concept of automation, then you may be wondering whether there is a place for it in your marketing department.
Is anyone else actually using this new technology?
Here’s something to consider:
Just recently, next-gen automation was featured in a Forbes article as a top trend that B2B marketers need to know about in 2017.
“A number of studies conducted by Aberdeen Group, Ovum, Marketing Sherpa, and others have revealed that the adoption of marketing automation technologies continues to be one of the fastest growing marketing trends today,” the article explains. “The next generation of marketing automation tools are now being used by all sizes and types of B2B organizations to accomplish a variety of objectives, such as driving e-commerce revenue, generating and nurturing leads, accumulating customer intelligence, managing cross-channel campaigns, and account-based marketing, among many others.”
The article goes on to point out how in companies where marketing brings in more than half of the sales pipeline, 58 percent of the top performing organizations are now using marketing automation.
Here’s the catch, though:
While many organizations are investing in automation technologies, not all of them are having success. Many companies are finding that marketing automation can be overly complex, and can require a great deal of training. It’s not something that can be learned overnight.
The more efficient route is to work with a company offering managed automation services, like Marketing Automation Partners. By outsourcing marketing automation operations, you will have much more time and energy to focus on bigger issues like messaging and content.
So if you’re considering moving forward with marketing automation, don’t go it alone. To learn more about how Marketing Automation Partners can help, click here.