connect-316638_1280-sizedLearn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida.

Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry.

ITEXPO is the place to get up close and personal with solutions—and the teams behind them—that can help grow your business. You’ll learn about some of the most disruptive technologies on the market–and have a chance to engage with innovative startup leaders, as well as leaders from more well-established businesses.

Marketing Automation Partners will be there, along with Content Boost (TMC’s content publishing division), to pass on our expertise in best marketing practices—from SEO to online communities to automating campaigns. Please, join us for the following workshops:

MAP and Content Boost Workshops—Room 302, Wednesday, Feb. 8

Introduction to Marketing Automation (9:30 a.m.): Jeff Dworkin, president of Marketing Automation Partners, will tell you how to turn marketing automation (MA) from a “buzzword” into added value for your business. You’ll learn how to unscramble multiple marketing technologies into a cohesive array of functionality for a best-of-breed MA solution.

Content Strategies for Building SEO (10 a.m.): Peg Ventricelli, managing editor of Content Boost, will share content strategies for building SEO. It’s both tougher and easier than you might think. She’ll explain why the right content is key—and how to create it. You’ll learn how to leverage content and other techniques to move your website higher in search engine results.

MA Will Never Replace Salespeople (10:30 a.m.): Jeff will address how to align your organization’s sales team with a marketing automation (MA) platform. He’ll describe ways to ensure sales doesn’t feel cut out when an MA platform is introduced. Salespeople will learn how to use MA to enhance their performance.

Live Event and Third-Party Lead Acquisition (1:30 p.m.): After lunch, Jeff will explain how MA is more than a digital marketing tool. He’ll tell you how to feed the top of the funnel using live events, content syndication and even print and television to deliver leads.

Building Your Content-Driven Online Community to Achieve Marketing Results (2 p.m.): Rich Tehrani, TMC CEO, will take the stage at 2 p.m. to share his insights on how your business can stay on the cutting edge of technology and marketing best practices by building a content-driven online community. You’ll learn how to better connect with your target audience, improve your online visibility and establish your brand as a thought leader.

The Role of Content in a MAP Implementation (2:30 p.m.): Jeff and Peg are back to ensure you know how to optimize your MA implementation. Your MA needs fuel to deliver on its promises—and that fuel is content. They’ll teach you how to use content along the entire customer life cycle to boost customer engagement and, ultimately, sales.

To register for ITEXPO, click here.

To learn more about how content can drive marketing outcomes—and how Content Boost can help, please visit the Content Boost booth—# 829.

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