The article linked below is one of the best I’ve seen on the subject. My webinar from last December, Don’t Let Them Tell You Marketing Automation Is Easy, aligns with almost all the points the author makes. However, there is one point that he makes that I avoided, since I didn’t want the webinar to be “too pitchy.” However, Scott Severson comes right out and says it as item number one:
Hire A Pro For Marketing Automation
It can’t be said any clearer than that. Having someone on board who understands both the strategic and operational issues of Marketing Automation is really the key to success. It doesn’t matter what platform or tools you use if you don’t have someone to show you how to wield them properly. In the article he quotes Eric Lehnen, Salesforce consultant at Redpath Consulting Group:
Most organizations will try the self-implementation route and quickly realize they are in over their heads. This is either from passing the task to a staff person who has limited knowledge, lack of marketing and sales alignment, or simply not enough resources to complete an implementation. This creates a half-baked result.
If you can’t afford to hire a pro full-time, that’s what Marketing Automation Partners is all about. If you will be at #ITEXPO next week, please stop by any of the sessions I’m hosting on Marketing Automation, Content Marketing and Community Building. You can use this link to schedule some time with me at the event. If you are not attending IT EXPO, then use the same link to schedule an introduction call some time in the near future. I look forward to speaking with you soon.
Marketing automation isn’t a plug-and-play solution. Realize its true potential by following these four steps – Content Marketing Institute