MarTech Today is a new industry publication, and companion mobile app, dedicated to marketing technology (martech) news. It covers a variety of trending topics in the martech space, including advertising technology, data management platforms, CRM and marketing automation technology.
The MarTech Today website, announced in mid-October, is a product of Third Door Media, the leading digital marketing publisher. It is aimed at CMTs, CMOs, CIOs, CTOs and marketing operations professionals, and seeks to be their go-to daily news and resource site.
The publication includes expert insights on the intersection of marketing and technology, and issues comprehensive stories on customer experience and relationship management, account-based marketing, content management and more. As a news source, MarTech Today’s goal is to deliver all the latest updates from tech platforms, as well as industry acquisition intelligence.
A corresponding daily MarTech Today newsletter—which is already distributed to thousands of subscribers from associated site Marketing Land—curates a digest of top headlines and article abstracts for easy absorption.
Editor-in-Chief Matt McGee expounded, “The new website will guide senior marketers to be more successful by gaining a deeper understanding of marketing technology through the latest breaking news, expert analysis and in-depth features.”
The MarTech Today launch is strategically aligned to the increasing use of technology solutions by marketers. These solutions are bringing greater efficiency and scale to marketing campaigns—so long as system complexity issues are resolved. The new publication intends to help marketing professionals navigate the space.