Facebook Is a Marketing Automation Dynamo

The best marketing automation (MA) solutions allow users to optimize Facebook features. Marketers employing a top-notch MA platform can publish multiple landing ...
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Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb ...
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Without Marketing Automation, Are You Really Ready for 2017?

Marketing campaigns—to be successful and help brands reach their goals—require a lot of repetitive tasks. Just consider the messaging that ...
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CEOs: CMOs Must Drive Revenue Growth

Today’s CEOs expect their chief marketing officers (CMOs) to share their top-line growth and revenue-generation mandates. The role of these ...
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Content Strategies for Building SEO

How can marketers turn an unknown individual searching the Web into a real customer? This is the goal of search ...
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Marketing Automation: Custom-Create Content for Your Unique Audience

Handcrafted content is not going away; it’s just being optimized through marketing automation. You’ll still need talented writers to create ...
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