In a February of 2016 Marketing Automation Trends Survey by Asend2,   Forty-two percent of the 50,000+ respondents said that Complexity of the System was one of their Most Significant Barriers to the successful implementation of Marketing Automation. Thirty-two percent selected Lack of Employee Skills as one of their Most Significant Barriers to successful implementation.With the help of Marketing Automation Partners, you can avoid all too common issues.  By outsourcing the operation of your Marketing Automation Platform to the experts at Ma.P, you simple tell us what you want your platform to do and we make it happen.  Or if you haven’t yet subscribed to a Marketing Automation Solution (or think it might be time for a change) we can quickly demonstrate how our simple, intuitive, all-inclusive solution can easily start you on the path to creating more qualified leads for your sales team and give you the ability to accurately show how marketing truly contributes to top line revenue by easily tracking marketing expenses and calculating true Cost-Per-Lead and ROI.

How can we Help?


Companies have learned that outsourcing certain aspects of their business operation can free up resources, personnel and capital to focus on those tasks that truly generate new business and increase revenue.  IT operations, Communications, Human Resources and Accounting are all available as a service.  Marketing Automation is now available in this same cost-effective model.  This is NOT outsourcing your marketing.  It is still YOUR strategy, YOUR content and YOUR creative.  Our job is to maintain the infrastructure and take care of the daily care and feeding of YOUR Marketing Automation Platform of choice.

Whether you are just starting out using Marketing Automation, are interested in implementing only the basic features of Marketing Automation or you have advanced understanding of all the advantages of Marketing Automation and are ready to implement everything Marketing Automation has to offer, we have a package and a platform for you.


Marketing Automation as a Service

This product is for those companies that DO NOT currently use any marketing automation platform.  These products use our platform for delivery of Services

Basic Package: $2,100/Month

Eight Hours of Operational Support to implement or modify any of the following:

Notification Automation Segmentation CRM Other Services
Visitor ID Thank You Emails Basic Lead Scoring Custom Field Landing Page Creation
Notify Form Submission Basic Nurture Campaign Static and Dynamic Lists Social Notes Forms Creation
Notify Web and Email Clicks Integration with CRM via Zapier Email Creation
  ROI Tracking

Also included with the basic package are:

  • Up to 5000 Contacts
  • Unlimited User Accounts
  • Access to CRM Functions
  • 5 Synchronized Email Accounts
  • 15,000 Emails
  • 30 minutes Monthly Review of Account
  • Basic Reports

Available for additional Cost

  • Additional Emails – $1.50/K
  • Synchronized Email Accounts – $25 Each/Month
  • 10 Hour Block of Additional Operation Support Time – $1,600

 

Intermediate Package: $3,900/Month

Sixteen Hours of Operational Support to implement or modify any of the following:

Notification Automation Segmentation CRM Other Services
Visitor ID Thank You Emails Basic Lead Scoring Custom Field Landing Page Creation
Notify Form Submission Basic Nurture Campaign Static and Dynamic Lists Social Notes Forms Creation
Notify Web and Email Clicks Targeted Nurture Campaigns Segmentation by Demographics Integration with CRM via Zapier Email Creation
Notify Lead Score Threshold Burst Campaigns Segmentation by Solution Webinar Tracking ROI Tracking
Notify of Returning Visitors Recommendation Campaigns Segmentation by Product Measure and Optimize PPC A/B Testing for Emails
  Confirmation and Appointment Reminders Segmentation by Lead Score Measure Email Campaigns A/B Testing for Landing Pages
  Behavioral Tracking

 

Also included with the basic package are:

  • Up to 10000 Contacts
  • Unlimited User Accounts
  • Access to CRM Functions
  • 5 Synchronized Email Accounts
  • 30,000 Emails
  • Bi-Monthly Review of Account (30 Minutes Each)
  • Basic and Custom Reports

Available for additional Cost

  • Additional Emails – $1.50/K
  • Synchronized Email Accounts – $25 Each/Month
  • Inbound Call Tracking – $100/campaign per month, $5/DID Per Month
  • 10 Hour Block of Additional Operational Support Time – $1,600
  • 25 Hour Block of Additional Operational Support Time – $3,900

 

Advanced Package: $6,500/Month

Twenty-Four Hours of Operational Support to implement or modify any of the following:

Notification Automation Segmentation CRM Other Services
Visitor ID Thank You Emails Basic Lead Scoring Custom Field Landing Page Creation
Notify Form Submission Basic Nurture Campaign Static and Dynamic Lists Social Notes Forms Creation
Notify Web and Email Clicks Targeted Nurture Campaigns Segmentation by Demographics Integration with CRM via Zapier Email Creation
Notify Lead Score Threshold Burst Campaigns Segmentation by Solution Webinar Tracking ROI Tracking
Notify of Returning Visitors Recommendation Campaigns Segmentation by Product Measure and Optimize PPC A/B Testing for Emails
Product or Solution Interest Notification Confirmation and Appointment Reminders Segmentation by Lead Score Measure Email Campaigns A/B Testing for Landing Pages
Notify High-Value Behaviors and Form Submissions Automated Social Invites and Interactions Segmentation by Cross Sell Potential Behavioral Tracking 3rd Party Forms Integration
Notify Referral and Upsell Reminders Automated Customer Feedback Segmentation by Geography API Integration
  Automated Referral System Segmentation by Content Consumption Dynamic Website Content
  Browser and Mobile App Integration

 

Also included with the basic package are:

  • Up to 30000 Contacts
  • Unlimited User Accounts
  • Access to CRM Functions
  • 5 Synchronized Email Accounts
  • 90,000 Emails
  • Bi-Monthly Review of Account (60 Minutes Each)
  • Basic and Custom Reports

Available for additional Cost

  • Additional Emails – $1.50/K
  • Synchronized Email Accounts – $25 Each/Month
  • Inbound Call Tracking – $100/campaign per month, $5/DID Per Month
  • 10 Hour Block of Additional Operational Support Time – $1,600
  • 25 Hour Block of Additional Operational Support Time – $3,900
  • 50 Hour Block of Additional Operational Support Time – $7,500

 

Set up and Onboarding

For any package listed above there is a $1,500 set-up fee.

Set-Up Includes:

  1. Installation of Tracking Code on Client Website
  2. Creation of User and Notification Accounts
  3. Review/Explanation of Basic Reporting Features
  4. Set up of DKIM (DomainKeys Identified Mail) to authenticate and verify emails sent from the platform
  5. Identification of CSS for use with website integration
  6. Upload of Clients Graphical Elements for use on Forms and Emails
  7. Set-up of on “Personal-look” email template and one “Marketing-look” email template
  8. Product Tour

The Set-Up Fee will be waived if any package is prepaid/non-cancelable for six months

 

On-Boarding Intensive – $4,000:

For those companies who have never used Marketing Automation, this material (Delivered as a combination of Self-Paced and Instructor Led Sessions) teaches the client what elements are required for the successful implementation of a Marketing Automation Platform.  Information includes:

  • Elements of a Good Landing Page and Form Design
  • Elements of a Nurture Campaign
  • Integration between MAP and CRM for maximum effectiveness
  • Basics of Lead Scoring
  • The Role of Content in a Marketing Automation Implementation
  • Using Split Testing and Dynamic Web Page Content

Marketing Automaton Operational Support

These Product are intended for clients that are using their OWN Marketing Automation Platform and need only hours to support its operation.  Our team works at the client’s direction and within the limit of the platform provided by the client.

Time Blocks – These hours do not expire and my used until the supply is exhausted

10 Hours $1,800
25 Hours $4,250
50 Hours $8,000

 

Retainer Block – This is a monthly charge.  Unused hours may not be carried forward

20 Hours $2,500
40 Hours $4,800
80 Hours $9,200


 

Marketing Automation as a Service

Basic Intermediate Advanced
Number of Records 5000 10000 30000
Cost per Month $600 $1,000 $2,500
Cost per Record $0.12 $0.10 $0.08
Number of Emails per month 15000 30000 90000
Basic Notifications x x x
Visitor ID x x x
Notify Form Submission x x x
Notify Web and Email Clicks x x x
Basic Automation x x x
Thank You Emails x x x
Basic Nurture Campaign x x x
Basic Segmentation x x x
Basic Lead Scoring Model x x x
Static and Dynamic Lists x x x
CRM Integration x x x
Custom Fields x x x
Social Notes x x x
Basic Services x x x
Basic Landing Page Creation x x x
Basic Forms Creation x x x
Batch Email Creation x x x
Basic ROI Tracking x x x
Program Management x x x
Monthly Review and Basic Reporting
Advanced Notification x x
Notify Lead Score Threshold x x
Notify Returning Visitors x x
Advance Automations x x
Buyer Personas x x
Targed Drip Email x x
Burst Campaigns x x
Reccomendation Campaigns x x
Confirmation and Appointment Reminders x x
Advanced Segmentation x x
Buyer Personas by Rolls and Demographics x x
Segment by Solution x x
Segment by Product x x
Segment by Lead Scors x x
Advanced Analytics x x
Webinar Tracking x x
Measure & Optimize PPC x x
Measure Email Campaigns x x
Behavioral Tracking x x
Advanced Services x x
A/B Testing for Email Campaigns x x
A/B Testing for Landing Pages x x
Bi-Monthly Review and Customized Reports x x
Expert Notifications x
Product or Solution Interest Notifications x
Notify High-Value Behaviors and Form Submissions x
Notify Referral and Upsell Reminders x
Expert  Automations x
Automated Social Invites and Interactions x
Automated Customer Feedback x
Automated Referal System x
Expert Segmentation x
Segmentation by Cross Sell Potential x
Segmentation by Geography x
Segmentation by Content Consumption x
Expert Analytics x
Expert Services x
3rd Parter Forms Integration x
API Integration x
Dynamic Website Content x
Browswer and Mobile App Integration x