Everyone needs a #marketingautomation operational checklist

Everyone needs a #marketingautomation operational checklist
I used to post a lot of these. I thought it was "provocative" to point out when companies (especially big, well known brands) made mistakes on an Email Marketing campaign or inside a nurture campaign. I even caught American Express messing up an email blast once. However, after a while I realized it was NOT such a rare occurrence. This time it is Travelocity. Use a Checklist My dad was in military operations/preventative maintenance engineering. He used