In the article on tech.co that I linked to below, author Holly Chavez hits the nail right on the head. COST is the first thing she calls out as a barrier to realizing the benefit of Marketing Automation (MA). She points out a few MA tools that have low monthly subscription fees, but then sidesteps the issue of what it takes to actually implement and operate any MA tool, no matter what the acquisition cost. Total Cost of Ownership (TCO) is the real issue.
My last post referred to an article on entrepreneur.com whose title, 5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good, would lead you to believe that the author actually had some real insight in to this topic. However, it was pretty standard fare. Just implementing marketing automation is not the solution, you have to use it correctly Don't let technology overwhelm you Select a solution with the features you need. If
SMBs and Enterprises can now outsource the operation of Marketing Automation to newly formed team of experts Norwalk, CT, August 11, 2016 – Marketing Automation Partners, the Marketing Automation as a Service company, is pleased to announce the appointment of Jeff Dworkin as President. Jeff is a proven B2B marketing executive with a strong track record of delivering growth through multiple environments, including Marketing Automation, social, and traditi