B2B SaaS Sales requires a different approach

B2B SaaS Sales requires a different approach
Marketing Automation for B2B SaaS Using Marketing Automation for B2B sales is not the same as it is for B2C.  Much of the emotional component that is part of the B2C customer journey is not relevant for the B2B sale. A B2B customer journey is driven much more by hard data and measurable results. It’s about information and dollars. I may be a bit jaded with my Northeastern upbringing, but I just don’t see a lot of opportunity to appeal to the smushy emotio

Marketing Automation Partners appoints Jeff Dworkin as President to lead Marketing Automation as a Service

SMBs and Enterprises can now outsource the operation of Marketing Automation to newly formed team of experts Norwalk, CT, August 11, 2016 – Marketing Automation Partners, the Marketing Automation as a Service company, is pleased to announce the appointment of Jeff Dworkin as President.  Jeff is a proven B2B marketing executive with a strong track record of delivering growth through multiple environments, including Marketing Automation, social, and traditi