MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand prope