The platform is just the first step to #marketingautomation for the SMB

The platform is just the first step to #marketingautomation for the SMB
The article below from martechtoday sounds like it was written by someone who sells a #marketingautomation platform. They tell you that you can get inexpensive solutions that are easy-to-use, require little or no technical expertise, and limited effort to keep campaigns running. They also talk about how easy it is to create emails, landing pages, and nurture campaigns. What the author only brushes on is the need for content that drives all of these program...

Content Strategies for Building SEO

How can marketers turn an unknown individual searching the Web into a real customer? This is the goal of search engine optimization (SEO): getting your brand to the top of search rankings so consumers can find your products and services. Optimizing search engines (software systems designed to search for information on the Web) to drive traffic to your website has become a mainstream marketing activity because it can dramatically increase online-generate