Marketing Automation Partners Blog named Top 60

Marketing Automation Partners Blog named Top 60
Marketing Automation Partners was just notified by #FeedSpot that our blog has been named to their Top 60 Marketing Automation Blogs. The Best Marketing Automation blogs ranking was awarded based on reviews from thousands of top Marketing Automation blogs in FeedSpot's index using search and social metrics. Blogs are ranked based on following criteria Google reputation and Google search ranking Influence and popularity on Facebook, twitter an

How Not To Fail With Marketing Automation

How Not To Fail With Marketing Automation
The article linked below is one of the best I've seen on the subject.  My webinar from last December,  Don't Let Them Tell You Marketing Automation Is Easy, aligns with almost all the points the author makes.  However, there is one point that he makes that I avoided, since I didn't want the webinar to be "too pitchy."  However, Scott Severson comes right out and says it as item number one: Hire A Pro For Marketing Automation It can't be said any clearer

Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida. Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry. ITEXPO is the place to get up close

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’
BEST - It's one of those marketing words.   One of those hyperbolic marketing words that I am constantly editing out of marketing copy.  It makes a great headline, but when the goal of marketing is to educate and build trust, it just doesn't work.  Mr. Lucas is using it specifically to compare Marketo's marketing automation platform to Pardot and Eloqua.  However, for most of us, none of those solutions will ever be the BEST based on the budget, staff and

Startups and SMBs: Use Marketing Automation to Give Brand Content Wings

Your marketing success begins and ends with content. No marketing automation platform—no matter how wonderful—can overcome the limitations of a weak marketing program. Yet, once your marketing ducks are in a row, marketing automation (MA) has a proven ability to increase your sales pipeline (by at least 10 percent) and revenues by up to 40 percent. A study by Ascend2 and Marketo found that a whopping 91 percent of the 25 percent most successful MA users

The platform is just the first step to #marketingautomation for the SMB

The platform is just the first step to #marketingautomation for the SMB
The article below from martechtoday sounds like it was written by someone who sells a #marketingautomation platform. They tell you that you can get inexpensive solutions that are easy-to-use, require little or no technical expertise, and limited effort to keep campaigns running. They also talk about how easy it is to create emails, landing pages, and nurture campaigns. What the author only brushes on is the need for content that drives all of these program...

Content Strategies for Building SEO

How can marketers turn an unknown individual searching the Web into a real customer? This is the goal of search engine optimization (SEO): getting your brand to the top of search rankings so consumers can find your products and services. Optimizing search engines (software systems designed to search for information on the Web) to drive traffic to your website has become a mainstream marketing activity because it can dramatically increase online-generate

Marketing Automation: Custom-Create Content for Your Unique Audience

Handcrafted content is not going away; it’s just being optimized through marketing automation. You’ll still need talented writers to create the best possible content for your brand messaging. What these authors won’t need to do is continually re-purpose the same content for various channels and other uses. With marketing automation, you can leverage content to provide better output to your audience. Marketing automation (MA) allows you to easily structu...

Good Reasons to Outsource Marketing Automation

Is your marketing automation platform producing the anticipated results? If not, you’re not alone. Some 85 percent of B2B marketers feel they are not harnessing the full potential of their marketing automation platforms, according to SiriusDecisions. So, what’s going on? Fully 71 percent of marketing influencers polled by Ascend2 for its Marketing Automation Trends Survey this year report using marketing automation to some extent. Yet, the majority of t...

Marketing Automation: Not Always Easy, but Effective

The jury is still out on whether marketing automation is easy or difficult. A recent article in MarTech Today would have us believe it’s easy—even though the author starts out by telling us that experts say it’s “complex.” What is it about marketing automation that generates such a wide spectrum of opinion on its ease of use? The source of this discrepancy is likely the prerequisites for optimizing marketing automation: a clean database, spot-on audienc...