Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida. Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry. ITEXPO is the place to get up close

Startups and SMBs: Use Marketing Automation to Give Brand Content Wings

Your marketing success begins and ends with content. No marketing automation platform—no matter how wonderful—can overcome the limitations of a weak marketing program. Yet, once your marketing ducks are in a row, marketing automation (MA) has a proven ability to increase your sales pipeline (by at least 10 percent) and revenues by up to 40 percent. A study by Ascend2 and Marketo found that a whopping 91 percent of the 25 percent most successful MA users

Without Marketing Automation, Are You Really Ready for 2017?

Marketing campaigns—to be successful and help brands reach their goals—require a lot of repetitive tasks. Just consider the messaging that must be sent through various channels to connect with your multiple buyer personas, and how those messages need to be followed-up, responses logged, data analyzed ... the list goes on. Thankfully, marketing automation solutions have emerged that spare marketers the tedium and minutiae involved in both getting the word o

Content Strategies for Building SEO

How can marketers turn an unknown individual searching the Web into a real customer? This is the goal of search engine optimization (SEO): getting your brand to the top of search rankings so consumers can find your products and services. Optimizing search engines (software systems designed to search for information on the Web) to drive traffic to your website has become a mainstream marketing activity because it can dramatically increase online-generate