Marketing Automation: Not Always Easy, but Effective

The jury is still out on whether marketing automation is easy or difficult. A recent article in MarTech Today would have us believe it’s easy—even though the author starts out by telling us that experts say it’s “complex.” What is it about marketing automation that generates such a wide spectrum of opinion on its ease of use? The source of this discrepancy is likely the prerequisites for optimizing marketing automation: a clean database, spot-on audienc...

SMBs: Maximize Your Engagement Potential With Marketing Automation

Valuable data will pass you by if you try to manually organize and analyze it. Good luck with that in today’s Digital Age. Sure, your marketing team has their ears to the ground and great gut instincts about who your buyers are and where your industry is headed—but, really? Is that what you’re going to hedge your bets on when it comes to building revenue? You won’t come to know your customers intimately and engage them with personalized messaging with anyt...