MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand prope

Stats Are For Losers, So Are KPIs

Stats Are For Losers, So Are KPIs
Back in 2009 Bill Belichick said, “Stats are for losers, final scores are for winners”.  A few weeks ago, the New York Football Giants head coach Ben McAdoo caused a bit of a dust-up when he said the same thing when questioned about the lack of sacks from his very expensive defensive line.  With Belichick’s career winning percentage hovering around .670 and the Giants currently on a 5-game winning streak, maybe we should take notice of what these men are s