MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand prope

Marketing Automation Partners appoints Jeff Dworkin as President to lead Marketing Automation as a Service

SMBs and Enterprises can now outsource the operation of Marketing Automation to newly formed team of experts Norwalk, CT, August 11, 2016 – Marketing Automation Partners, the Marketing Automation as a Service company, is pleased to announce the appointment of Jeff Dworkin as President.  Jeff is a proven B2B marketing executive with a strong track record of delivering growth through multiple environments, including Marketing Automation, social, and traditi