Your marketing automation platform vendor and your marketing automation service provider needn’t be one and the same. Platform-independent service providers are available to deliver marketing automation as a service (MAaaS). With 63 percent of companies outsourcing all or part of their marketing automation (MA) strategy planning, choosing an MA partner is a common activity. So, what’s the best way to go about it? First, you must define your business goa
The news is pretty straight-forward. The MarTech and Marketing Automation (MA) market continues to grow. However, many of these tools and trends only apply to the largest enterprises with mountains of budget, staff and technical support available to implement them. For the SMB, options are much more limited. Implementing Marketing Automation on a Limited Budget I believe there are two keys for the SMB to effectively implement MA: Implement using a
In the article on tech.co that I linked to below, author Holly Chavez hits the nail right on the head. COST is the first thing she calls out as a barrier to realizing the benefit of Marketing Automation (MA). She points out a few MA tools that have low monthly subscription fees, but then sidesteps the issue of what it takes to actually implement and operate any MA tool, no matter what the acquisition cost. Total Cost of Ownership (TCO) is the real issue.
We all know the basic formula. Consume fewer calories than you burn and you lose weight. But it's not so easy and there is a $20 billion per year industry that has built up selling to people who want to lose weight. Marketing Automation is the same way. Lead Acquisition, Nurturing, Scoring and Identifying Marketing Qualified Leads (MQLs). That basic formula is easy, but it can be pretty difficult to get it done all by yourself. And just like like th...
SMBs and Enterprises can now outsource the operation of Marketing Automation to newly formed team of experts Norwalk, CT, August 11, 2016 – Marketing Automation Partners, the Marketing Automation as a Service company, is pleased to announce the appointment of Jeff Dworkin as President. Jeff is a proven B2B marketing executive with a strong track record of delivering growth through multiple environments, including Marketing Automation, social, and traditi