MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand prope

B2B SaaS Sales requires a different approach

B2B SaaS Sales requires a different approach
Marketing Automation for B2B SaaS Using Marketing Automation for B2B sales is not the same as it is for B2C.  Much of the emotional component that is part of the B2C customer journey is not relevant for the B2B sale. A B2B customer journey is driven much more by hard data and measurable results. It’s about information and dollars. I may be a bit jaded with my Northeastern upbringing, but I just don’t see a lot of opportunity to appeal to the smushy emotio

Don’t Worry, You’ll Grow Into It

Don’t Worry, You’ll Grow Into It
This was something we all heard from our moms when we were kids.  Whether you were inheriting something from an older sibling or cousin, our just trying to get a jump on next year by buying at the end of a season, this was always a common approach for stretching the family clothing budget.  However, as a strategy for purchasing a Marketing Automation package, it’s not such a good idea.  Over-buying a complex system with bunches of features you will never u...

The Myth of AdWords, the Magic of #MarketingAutomation

The Myth of AdWords, the Magic of #MarketingAutomation
With access to over 6 Billion users, AdWords is certainly one of the most target rich environments available to advertisers and marketers.  And since Google makes it so easy to get that first ad up and running, it seems like a can’t miss way to start acquiring leads.  There are so many tools to segment your audience, measure performance, and maximize effectiveness, it seems almost impossible NOT to have some success.  This is what I call the Myth of AdWord...

Facebook Is a Marketing Automation Dynamo

The best marketing automation (MA) solutions allow users to optimize Facebook features. Marketers employing a top-notch MA platform can publish multiple landing pages directly to Facebook. Then, instead of redirecting Facebook users to their websites to collect data, marketers can gather data on customer behavior from within the Facebook platform. MA users can also utilize Facebook Lead Ads to promote offers and capture lead data that syncs with the MA pla

MA Platform Selection: Don’t Err on the Side of Caution

Executives at many large companies seek reassurance, or perhaps even job security, by selecting vendors that have a hold on the market. You remember the HR manager who 20 years ago said with assurance that he would never be fired for selecting ADP. Other senior executives have fallen into the same trap. … A similar claim was made about IBM by a senior executive at a major insurance company a few years later. Today, you might see this mindset among decision

Marketing Automation Partners Blog named Top 60

Marketing Automation Partners Blog named Top 60
Marketing Automation Partners was just notified by #FeedSpot that our blog has been named to their Top 60 Marketing Automation Blogs. The Best Marketing Automation blogs ranking was awarded based on reviews from thousands of top Marketing Automation blogs in FeedSpot's index using search and social metrics. Blogs are ranked based on following criteria Google reputation and Google search ranking Influence and popularity on Facebook, twitter an

How Not To Fail With Marketing Automation

How Not To Fail With Marketing Automation
The article linked below is one of the best I've seen on the subject.  My webinar from last December,  Don't Let Them Tell You Marketing Automation Is Easy, aligns with almost all the points the author makes.  However, there is one point that he makes that I avoided, since I didn't want the webinar to be "too pitchy."  However, Scott Severson comes right out and says it as item number one: Hire A Pro For Marketing Automation It can't be said any clearer

Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida. Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry. ITEXPO is the place to get up close

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’
BEST - It's one of those marketing words.   One of those hyperbolic marketing words that I am constantly editing out of marketing copy.  It makes a great headline, but when the goal of marketing is to educate and build trust, it just doesn't work.  Mr. Lucas is using it specifically to compare Marketo's marketing automation platform to Pardot and Eloqua.  However, for most of us, none of those solutions will ever be the BEST based on the budget, staff and