Marketing Automation Partners Blog named Top 60

Marketing Automation Partners Blog named Top 60
Marketing Automation Partners was just notified by #FeedSpot that our blog has been named to their Top 60 Marketing Automation Blogs. The Best Marketing Automation blogs ranking was awarded based on reviews from thousands of top Marketing Automation blogs in FeedSpot's index using search and social metrics. Blogs are ranked based on following criteria Google reputation and Google search ranking Influence and popularity on Facebook, twitter an

Content is the fuel of Marketing Automation – Get the Mix Right

Content is the fuel of Marketing Automation – Get the Mix Right
I often talk about Content being the fuel of the Marketing Automation engine that generates leads. However, just like in a gasoline engine, there is such a thing as having too much fuel. The right air-to-fuel ratio is needed to get an internal combustion engine to run at top performance. That is, you want to have exactly the right amount of air mixed with the fuel in the combustion chamber to burn off all the fuel. There may be times to run rich (to produc...

MarTech: Current and Future Trends of a Fast-Developing Mega Billion-Dollar Industry

MarTech: Current and Future Trends of a Fast-Developing Mega Billion-Dollar Industry
The news is pretty straight-forward.  The MarTech and Marketing Automation (MA) market continues to grow. However, many of these tools and trends only apply to the largest enterprises with mountains of budget, staff and technical support available to implement them. For the SMB, options are much more limited. Implementing Marketing Automation on a Limited Budget I believe there are two keys for the SMB to effectively implement MA: Implement using a

Because Marketing Automation is just like losing weight

Because Marketing Automation is just like losing weight
We all know the basic formula.  Consume fewer calories than you burn and you lose weight.  But it's not so easy and there is a $20 billion per year industry that has built up selling to people who want to lose weight. Marketing Automation is the same way. Lead Acquisition, Nurturing, Scoring and Identifying Marketing Qualified Leads (MQLs).  That basic formula is easy, but it can be pretty difficult to get it done all by yourself.  And just like like th...