MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION

MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand prope

Don’t Worry, You’ll Grow Into It

Don’t Worry, You’ll Grow Into It
This was something we all heard from our moms when we were kids.  Whether you were inheriting something from an older sibling or cousin, our just trying to get a jump on next year by buying at the end of a season, this was always a common approach for stretching the family clothing budget.  However, as a strategy for purchasing a Marketing Automation package, it’s not such a good idea.  Over-buying a complex system with bunches of features you will never u...

Revolutionize Your 2017 Marketing Campaigns With Marketing Automation

If you’ve been considering marketing automation technology because of its potential to make your marketing efforts more productive, your thinking is right on—that is, in keeping with what marketers who have implemented the technology are experiencing. In fact, according to a MarketingProfs guide to marketing automation (MA) success, MA can substantially ramp up the effectiveness of your marketing efforts. Automating your marketing work eliminates mundan