The Myth of AdWords, the Magic of #MarketingAutomation

The Myth of AdWords, the Magic of #MarketingAutomation
With access to over 6 Billion users, AdWords is certainly one of the most target rich environments available to advertisers and marketers.  And since Google makes it so easy to get that first ad up and running, it seems like a can’t miss way to start acquiring leads.  There are so many tools to segment your audience, measure performance, and maximize effectiveness, it seems almost impossible NOT to have some success.  This is what I call the Myth of AdWord...

Martech and Sales tech are a perfect match – #marketingautomation

Martech and Sales tech are a perfect match – #marketingautomation
I really can't say it any better.  When Marketing Data, Sales Data, and Advertising Data are considered as a whole, there is no better way to understand and target your perfect customers. The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together marketing and technology

Stats Are For Losers, So Are KPIs

Stats Are For Losers, So Are KPIs
Back in 2009 Bill Belichick said, “Stats are for losers, final scores are for winners”.  A few weeks ago, the New York Football Giants head coach Ben McAdoo caused a bit of a dust-up when he said the same thing when questioned about the lack of sacks from his very expensive defensive line.  With Belichick’s career winning percentage hovering around .670 and the Giants currently on a 5-game winning streak, maybe we should take notice of what these men are s

MA Resolves Top Marketing Challenges Identified by HubSpot Study

According to a HubSpot survey of 4,500 marketing and sales professionals, the top marketing challenges for businesses are generating traffic and leads (65 percent of respondents) and proving the ROI of marketing activities (43 percent). To address these challenges, successful companies are turning to marketing automation software, which is also known in some quarters, aptly, as “lead generation software.” Here’s how the technology helps relieve these tw...