Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida. Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry. ITEXPO is the place to get up close
Your marketing success begins and ends with content. No marketing automation platform—no matter how wonderful—can overcome the limitations of a weak marketing program. Yet, once your marketing ducks are in a row, marketing automation (MA) has a proven ability to increase your sales pipeline (by at least 10 percent) and revenues by up to 40 percent. A study by Ascend2 and Marketo found that a whopping 91 percent of the 25 percent most successful MA users
If you’ve been considering marketing automation technology because of its potential to make your marketing efforts more productive, your thinking is right on—that is, in keeping with what marketers who have implemented the technology are experiencing. In fact, according to a MarketingProfs guide to marketing automation (MA) success, MA can substantially ramp up the effectiveness of your marketing efforts. Automating your marketing work eliminates mundan
Marketing campaigns—to be successful and help brands reach their goals—require a lot of repetitive tasks. Just consider the messaging that must be sent through various channels to connect with your multiple buyer personas, and how those messages need to be followed-up, responses logged, data analyzed ... the list goes on. Thankfully, marketing automation solutions have emerged that spare marketers the tedium and minutiae involved in both getting the word o
I really can't say it any better. When Marketing Data, Sales Data, and Advertising Data are considered as a whole, there is no better way to understand and target your perfect customers. The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together marketing and technology
Handcrafted content is not going away; it’s just being optimized through marketing automation. You’ll still need talented writers to create the best possible content for your brand messaging. What these authors won’t need to do is continually re-purpose the same content for various channels and other uses. With marketing automation, you can leverage content to provide better output to your audience. Marketing automation (MA) allows you to easily structu...
MarTech Today is a new industry publication, and companion mobile app, dedicated to marketing technology (martech) news. It covers a variety of trending topics in the martech space, including advertising technology, data management platforms, CRM and marketing automation technology. The MarTech Today website, announced in mid-October, is a product of Third Door Media, the leading digital marketing publisher. It is aimed at CMTs, CMOs, CIOs, CTOs and ma
Your marketing automation platform vendor and your marketing automation service provider needn’t be one and the same. Platform-independent service providers are available to deliver marketing automation as a service (MAaaS). With 63 percent of companies outsourcing all or part of their marketing automation (MA) strategy planning, choosing an MA partner is a common activity. So, what’s the best way to go about it? First, you must define your business goa
Is your marketing automation platform producing the anticipated results? If not, you’re not alone. Some 85 percent of B2B marketers feel they are not harnessing the full potential of their marketing automation platforms, according to SiriusDecisions. So, what’s going on? Fully 71 percent of marketing influencers polled by Ascend2 for its Marketing Automation Trends Survey this year report using marketing automation to some extent. Yet, the majority of t...
Valuable data will pass you by if you try to manually organize and analyze it. Good luck with that in today’s Digital Age. Sure, your marketing team has their ears to the ground and great gut instincts about who your buyers are and where your industry is headed—but, really? Is that what you’re going to hedge your bets on when it comes to building revenue? You won’t come to know your customers intimately and engage them with personalized messaging with anyt...