Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’

Marketo CEO Steve Lucas: ‘We’re the Best in Marketing Automation’
BEST - It's one of those marketing words.   One of those hyperbolic marketing words that I am constantly editing out of marketing copy.  It makes a great headline, but when the goal of marketing is to educate and build trust, it just doesn't work.  Mr. Lucas is using it specifically to compare Marketo's marketing automation platform to Pardot and Eloqua.  However, for most of us, none of those solutions will ever be the BEST based on the budget, staff and