Content is the fuel of Marketing Automation – Get the Mix Right

Content is the fuel of Marketing Automation – Get the Mix Right
I often talk about Content being the fuel of the Marketing Automation engine that generates leads. However, just like in a gasoline engine, there is such a thing as having too much fuel. The right air-to-fuel ratio is needed to get an internal combustion engine to run at top performance. That is, you want to have exactly the right amount of air mixed with the fuel in the combustion chamber to burn off all the fuel. There may be times to run rich (to produc...

Can improper use of Marketing Automation actually hurt your business?

Can improper use of Marketing Automation actually hurt your business?
My last post referred to an article on entrepreneur.com whose title, 5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good, would lead you to believe that the author actually had some real insight in to this topic.  However, it was pretty standard fare. Just implementing marketing automation is not the solution, you have to use it correctly Don't let technology overwhelm you Select a solution with the features you need.  If