The Myth of AdWords, the Magic of #MarketingAutomation

The Myth of AdWords, the Magic of #MarketingAutomation
With access to over 6 Billion users, AdWords is certainly one of the most target rich environments available to advertisers and marketers.  And since Google makes it so easy to get that first ad up and running, it seems like a can’t miss way to start acquiring leads.  There are so many tools to segment your audience, measure performance, and maximize effectiveness, it seems almost impossible NOT to have some success.  This is what I call the Myth of AdWord...