B2B SaaS Sales requires a different approach

B2B SaaS Sales requires a different approach
Marketing Automation for B2B SaaS Using Marketing Automation for B2B sales is not the same as it is for B2C.  Much of the emotional component that is part of the B2C customer journey is not relevant for the B2B sale. A B2B customer journey is driven much more by hard data and measurable results. It’s about information and dollars. I may be a bit jaded with my Northeastern upbringing, but I just don’t see a lot of opportunity to appeal to the smushy emotio