The news is pretty straight-forward. The MarTech and Marketing Automation (MA) market continues to grow. However, many of these tools and trends only apply to the largest enterprises with mountains of budget, staff and technical support available to implement them. For the SMB, options are much more limited. Implementing Marketing Automation on a Limited Budget I believe there are two keys for the SMB to effectively implement MA: Implement using a
In the article on tech.co that I linked to below, author Holly Chavez hits the nail right on the head. COST is the first thing she calls out as a barrier to realizing the benefit of Marketing Automation (MA). She points out a few MA tools that have low monthly subscription fees, but then sidesteps the issue of what it takes to actually implement and operate any MA tool, no matter what the acquisition cost. Total Cost of Ownership (TCO) is the real issue.