Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida. Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry. ITEXPO is the place to get up close

Startups and SMBs: Use Marketing Automation to Give Brand Content Wings

Your marketing success begins and ends with content. No marketing automation platform—no matter how wonderful—can overcome the limitations of a weak marketing program. Yet, once your marketing ducks are in a row, marketing automation (MA) has a proven ability to increase your sales pipeline (by at least 10 percent) and revenues by up to 40 percent. A study by Ascend2 and Marketo found that a whopping 91 percent of the 25 percent most successful MA users

Content Strategies for Building SEO

How can marketers turn an unknown individual searching the Web into a real customer? This is the goal of search engine optimization (SEO): getting your brand to the top of search rankings so consumers can find your products and services. Optimizing search engines (software systems designed to search for information on the Web) to drive traffic to your website has become a mainstream marketing activity because it can dramatically increase online-generate

Marketing Automation: Custom-Create Content for Your Unique Audience

Handcrafted content is not going away; it’s just being optimized through marketing automation. You’ll still need talented writers to create the best possible content for your brand messaging. What these authors won’t need to do is continually re-purpose the same content for various channels and other uses. With marketing automation, you can leverage content to provide better output to your audience. Marketing automation (MA) allows you to easily structu...

Content is the fuel of Marketing Automation – Get the Mix Right

Content is the fuel of Marketing Automation – Get the Mix Right
I often talk about Content being the fuel of the Marketing Automation engine that generates leads. However, just like in a gasoline engine, there is such a thing as having too much fuel. The right air-to-fuel ratio is needed to get an internal combustion engine to run at top performance. That is, you want to have exactly the right amount of air mixed with the fuel in the combustion chamber to burn off all the fuel. There may be times to run rich (to produc...

The art of content – the science of measurement – Marketing Automation

The art of content – the science of measurement – Marketing Automation
As an advocate of Marketing Automation, I'm all about measurement.  However, I think a lot of people who advocate Content Marketing often think about quantity first.  But they also need to understand the purpose of the content they create. Content is written to get attention, to built interest or engagement, to move readers towards a decision, or to inspire an action. If content has a purpose, then you need to measure if the desired result has occurred. Re...