We are at a turning point in business, where automation is disrupting all areas of the enterprise. Every department is now using automation in some form or another, from sales to manufacturing. Now, marketers — who have long been underserved in this area — finally have the opportunity to leverage automation as well. Marketing automation platforms are making it possible to drive more sales, improve productivity and eliminate time waste. It’s important...
MarTech Today is a new industry publication, and companion mobile app, dedicated to marketing technology (martech) news. It covers a variety of trending topics in the martech space, including advertising technology, data management platforms, CRM and marketing automation technology. The MarTech Today website, announced in mid-October, is a product of Third Door Media, the leading digital marketing publisher. It is aimed at CMTs, CMOs, CIOs, CTOs and ma
The less-than-reputable infographic shown above and the often quoted factoid, "Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete" (See this great article by Jeffery L. Josephson that questions the origin and validity of the quote and even the existence of the study to which the quote as been attributed) are often used to justify investment in Marketing Automation, Content Marketing, and other
Everything from initial customer contact through to the sale and on to post-sale interaction should go through the Marketing Automation Platform (MAP). That doesn't mean that Marketing will own every touch, but the data from those touches should be brought back to the MAP. The goal is to find those touches that generate real customers and to track cost. Live events are included in everything. Before you head out to an event, you should know who your