We are at a turning point in business, where automation is disrupting all areas of the enterprise. Every department is now using automation in some form or another, from sales to manufacturing. Now, marketers — who have long been underserved in this area — finally have the opportunity to leverage automation as well. Marketing automation platforms are making it possible to drive more sales, improve productivity and eliminate time waste. It’s important...
When I first started blogging about Marketing Automation on my original blog site at www.ghostpoint.com, I often posted with the hashtag #emailmarketingfail and #marketingautomationfail. It was not hard to find examples of companies large and small making simple mistakes in their campaigns that should easily be avoided. I even caught American Express pushing that SEND button too soon. Once I realized that these kinds of mistakes are very common, I curt
I used to post a lot of these. I thought it was "provocative" to point out when companies (especially big, well known brands) made mistakes on an Email Marketing campaign or inside a nurture campaign. I even caught American Express messing up an email blast once. However, after a while I realized it was NOT such a rare occurrence. This time it is Travelocity. Use a Checklist My dad was in military operations/preventative maintenance engineering. He used
The news is pretty straight-forward. The MarTech and Marketing Automation (MA) market continues to grow. However, many of these tools and trends only apply to the largest enterprises with mountains of budget, staff and technical support available to implement them. For the SMB, options are much more limited. Implementing Marketing Automation on a Limited Budget I believe there are two keys for the SMB to effectively implement MA: Implement using a
In the article on tech.co that I linked to below, author Holly Chavez hits the nail right on the head. COST is the first thing she calls out as a barrier to realizing the benefit of Marketing Automation (MA). She points out a few MA tools that have low monthly subscription fees, but then sidesteps the issue of what it takes to actually implement and operate any MA tool, no matter what the acquisition cost. Total Cost of Ownership (TCO) is the real issue.
Standup2cancer.org is a great organization. On Friday, Sept. 9, they held their annual show to raise money for cancer research. I'm sure that some of the money they raised went to the researchers that saved my nephew Tony from Neuroblastoma. Two of his doctors from The Children's Hospital of Philadelphia appeared on the show. (You can read more about his story and make a donation to the Million Mile Walk fundraiser that I'm participating in right now by c