We are at a turning point in business, where automation is disrupting all areas of the enterprise. Every department is now using automation in some form or another, from sales to manufacturing. Now, marketers — who have long been underserved in this area — finally have the opportunity to leverage automation as well. Marketing automation platforms are making it possible to drive more sales, improve productivity and eliminate time waste. It’s important...
I really can't say it any better. When Marketing Data, Sales Data, and Advertising Data are considered as a whole, there is no better way to understand and target your perfect customers. The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together marketing and technology
Marketing Automation Insider pinpoints the start of marketing automation in 1992 with a company called Unica. They pointed out, however, that most businesses at that time did not have an online presence. In addition, business email barely existed at that time. The real growth of marketing automation (MA) started in 1999 with eloqua and Silverpop. Early MA companies that entered the market in the next seven years included now familiar names like Pardot, inf
The less-than-reputable infographic shown above and the often quoted factoid, "Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete" (See this great article by Jeffery L. Josephson that questions the origin and validity of the quote and even the existence of the study to which the quote as been attributed) are often used to justify investment in Marketing Automation, Content Marketing, and other
Everything from initial customer contact through to the sale and on to post-sale interaction should go through the Marketing Automation Platform (MAP). That doesn't mean that Marketing will own every touch, but the data from those touches should be brought back to the MAP. The goal is to find those touches that generate real customers and to track cost. Live events are included in everything. Before you head out to an event, you should know who your