The article linked below is one of the best I've seen on the subject. My webinar from last December, Don't Let Them Tell You Marketing Automation Is Easy, aligns with almost all the points the author makes. However, there is one point that he makes that I avoided, since I didn't want the webinar to be "too pitchy." However, Scott Severson comes right out and says it as item number one: Hire A Pro For Marketing Automation It can't be said any clearer
Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida. Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry. ITEXPO is the place to get up close
BEST - It's one of those marketing words. One of those hyperbolic marketing words that I am constantly editing out of marketing copy. It makes a great headline, but when the goal of marketing is to educate and build trust, it just doesn't work. Mr. Lucas is using it specifically to compare Marketo's marketing automation platform to Pardot and Eloqua. However, for most of us, none of those solutions will ever be the BEST based on the budget, staff and
Your marketing success begins and ends with content. No marketing automation platform—no matter how wonderful—can overcome the limitations of a weak marketing program. Yet, once your marketing ducks are in a row, marketing automation (MA) has a proven ability to increase your sales pipeline (by at least 10 percent) and revenues by up to 40 percent. A study by Ascend2 and Marketo found that a whopping 91 percent of the 25 percent most successful MA users
The article below from martechtoday sounds like it was written by someone who sells a #marketingautomation platform. They tell you that you can get inexpensive solutions that are easy-to-use, require little or no technical expertise, and limited effort to keep campaigns running. They also talk about how easy it is to create emails, landing pages, and nurture campaigns. What the author only brushes on is the need for content that drives all of these program...
Marketing campaigns—to be successful and help brands reach their goals—require a lot of repetitive tasks. Just consider the messaging that must be sent through various channels to connect with your multiple buyer personas, and how those messages need to be followed-up, responses logged, data analyzed ... the list goes on. Thankfully, marketing automation solutions have emerged that spare marketers the tedium and minutiae involved in both getting the word o
Today’s CEOs expect their chief marketing officers (CMOs) to share their top-line growth and revenue-generation mandates. The role of these brand ambassadors, who once managed marketing as a formalized process that included traditional advertising, has evolved with the rise of digital technology and the decline of global economies. Today, businesses are only as strong as their market strategies, and those must include data, science and technology as...
How can marketers turn an unknown individual searching the Web into a real customer? This is the goal of search engine optimization (SEO): getting your brand to the top of search rankings so consumers can find your products and services. Optimizing search engines (software systems designed to search for information on the Web) to drive traffic to your website has become a mainstream marketing activity because it can dramatically increase online-generate
I really can't say it any better. When Marketing Data, Sales Data, and Advertising Data are considered as a whole, there is no better way to understand and target your perfect customers. The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together marketing and technology
Don't let them tell you Marketing Automation is easy. Friday, December 9, 2016 2:00pm ET/ 11:00AM PT As Marketing Automation and Marketing Technology continue to expand into the SMB space, we are seeing many new entrants in the space claiming that they have finally developed the right set of tools so that anyone can be effective in marketing automation. Easy...Intuitive...Cost Effective. All words nearly eve...