Choosing the Best Outsourced Marketing Automation Service Provider

Your marketing automation platform vendor and your marketing automation service provider needn’t be one and the same. Platform-independent service providers are available to deliver marketing automation as a service (MAaaS). With 63 percent of companies outsourcing all or part of their marketing automation (MA) strategy planning, choosing an MA partner is a common activity. So, what’s the best way to go about it? First, you must define your business goa

Good Reasons to Outsource Marketing Automation

Is your marketing automation platform producing the anticipated results? If not, you’re not alone. Some 85 percent of B2B marketers feel they are not harnessing the full potential of their marketing automation platforms, according to SiriusDecisions. So, what’s going on? Fully 71 percent of marketing influencers polled by Ascend2 for its Marketing Automation Trends Survey this year report using marketing automation to some extent. Yet, the majority of t...

Marketing Automation: Not Always Easy, but Effective

The jury is still out on whether marketing automation is easy or difficult. A recent article in MarTech Today would have us believe it’s easy—even though the author starts out by telling us that experts say it’s “complex.” What is it about marketing automation that generates such a wide spectrum of opinion on its ease of use? The source of this discrepancy is likely the prerequisites for optimizing marketing automation: a clean database, spot-on audienc...

MA Resolves Top Marketing Challenges Identified by HubSpot Study

According to a HubSpot survey of 4,500 marketing and sales professionals, the top marketing challenges for businesses are generating traffic and leads (65 percent of respondents) and proving the ROI of marketing activities (43 percent). To address these challenges, successful companies are turning to marketing automation software, which is also known in some quarters, aptly, as “lead generation software.” Here’s how the technology helps relieve these tw...

SMBs: Maximize Your Engagement Potential With Marketing Automation

Valuable data will pass you by if you try to manually organize and analyze it. Good luck with that in today’s Digital Age. Sure, your marketing team has their ears to the ground and great gut instincts about who your buyers are and where your industry is headed—but, really? Is that what you’re going to hedge your bets on when it comes to building revenue? You won’t come to know your customers intimately and engage them with personalized messaging with anyt...

Marketing Automation Partners appoints Jeff Dworkin as President to lead Marketing Automation as a Service

SMBs and Enterprises can now outsource the operation of Marketing Automation to newly formed team of experts Norwalk, CT, August 11, 2016 – Marketing Automation Partners, the Marketing Automation as a Service company, is pleased to announce the appointment of Jeff Dworkin as President.  Jeff is a proven B2B marketing executive with a strong track record of delivering growth through multiple environments, including Marketing Automation, social, and traditi