Responsive email design

WYSIWYG Email Editor

Create striking emails in real-time with the “what you see is what you get” editor. Continually preview the finished design with an intuitive split-screen view.

create your own email templates

Responsive Templates That Fit Any Device

The Platform comes with dozens of templates that look great on any device, including smart phones, desktops, laptops and tablets.

create your own email templates

Create Your Own Email Templates

Want creativity without limits? No problem! Create your own fully customizable HTML template and lock down sections so that only open sections can be edited by others.

email verge variables

Custom Merge Variables

Create focused emails with merge variables for any custom field in The Platform. Of course, we offer all the essential global merge variables you need too.

Edit your email HTML

HTML Editor

Get fancy! Quickly switch to HTML view while editing an email without leaving the page.

Organize your emails with our acclaimed interface.

Organized and Convenient

Group emails and templates in folders and hover over them to preview their contents. Save time by copying emails and templates as a starting point for future projects!

Send email tests to preview your email before you send.

Send Test Emails

Check out how your message will look in any email client by sending a test email to yourself or a set of coworkers.

Track and report your email performance

“After-the-Click” Behaviorial-Based Email Tracking

The Platform goes beyond the capability of traditional ESPs, like MailChimp and Constant Contact, by providing complete information on a visitors’ activity after they click through from an email. Know every page visit, form fill-out, webinar sign-up, and white-paper download from the email campaigns you send.

Track emails with analytics and reports

Transformative Email Analytics

Track email success all the way to bottom line ROI. Follow stats like clicks, opens, bounces, and deliveries to optimize messaging. Know which links in your emails are working and which are not.

automatic email workflows

Email Workflows

Automate powerful email campaigns to convert leads to sales. Create behavioral-based workflows to engage a contact at critical points in their unique buying process.

drip emails and triggered sends.

Trigger Emails

Send confirmation messages, event alerts, shopping cart abandonment notices, or a quick personal note – We’ve got all the triggers and filters you need to automatically send personalized, relevant, timely messages.

Email attachments

Add Attachments

Include up to 5MB of attachments with your email to support your message. Store case studies, white-papers, and marketing sheets on the Cloud CDN (content delivery network) for easy access from any device.

Dynamic, personalized email - completely automatic.

Smart Emails

Smart Emails create powerful possibilities for one-to-one communication. Schedule a Smart Email for a later date or attach it to automation tasks and workflows to personalize communication like never before.

Dynamic Email Content

Dynamic Email Content

With dynamic emails, send unique content to each recipient, from one workflow. Based on your leads’ specific attributes, interests, and actions, be personal and relevant automatically – with no burden of manual email customization.