We are at a turning point in business, where automation is disrupting all areas of the enterprise. Every department is now using automation in some form or another, from sales to manufacturing.
Now, marketers — who have long been underserved in this area — finally have the opportunity to leverage automation as well. Marketing automation platforms are making it possible to drive more sales, improve productivity and eliminate time waste.
It’s a problem that countless marketing departments are struggling with today:
In an effort to streamline operations, many managers are investing in marketing automation platforms — only to get blindsided by the overwhelming amount of time and effort it takes to implement the system and start profiting.
In many cases, marketing automation platforms are proving to be more trouble than they are worth. But this has little to do with the actual platforms...
If you’re new to the concept of automation, then you may be wondering whether there is a place for it in your marketing department.
Is anyone else actually using this new technology?
Here’s something to consider:
Just recently, next-gen automation was featured in a Forbes article as a top trend that B2B marketers need to know about in 2017.
“A number of studies conducted by Aberdeen Group, Ovum, Marketing Sherpa, and others have revealed that t
Are you at your wit’s end tying to improve your company’s outbound email strategy? If so, you’re not alone. Email marketing may look easy, but it can be incredibly challenging.
Here are some of the top reasons why email marketing strategies fail:
Compatibility issues: What you see on your own screen when sending an email may not be what your reader sees. Images and blocks of text may shift places or disappear altogether, especially when being viewe...
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren't winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics.
Identify The Real Key Performance Indicator
The first step is to understand prope
Marketing Automation for B2B SaaS
Using Marketing Automation for B2B sales is not the same as it is for B2C. Much of the emotional component that is part of the B2C customer journey is not relevant for the B2B sale. A B2B customer journey is driven much more by hard data and measurable results. It’s about information and dollars. I may be a bit jaded with my Northeastern upbringing, but I just don’t see a lot of opportunity to appeal to the smushy emotio
Awhile back, your team purchased a powerful automation program hoping it would streamline your B2B marketing campaigns.Now, you’re still tapping your fingers and waiting for the results to trickle in. But nothing has changed.
We see this happen to businesses all the time. Administrators are finding out the hard way that marketing automation platforms come with hidden costs and complexities that can act as major barriers to success.
If your company isn’
This was something we all heard from our moms when we were kids. Whether you were inheriting something from an older sibling or cousin, our just trying to get a jump on next year by buying at the end of a season, this was always a common approach for stretching the family clothing budget. However, as a strategy for purchasing a Marketing Automation package, it’s not such a good idea. Over-buying a complex system with bunches of features you will never u...
With access to over 6 Billion users, AdWords is certainly one of the most target rich environments available to advertisers and marketers. And since Google makes it so easy to get that first ad up and running, it seems like a can’t miss way to start acquiring leads. There are so many tools to segment your audience, measure performance, and maximize effectiveness, it seems almost impossible NOT to have some success. This is what I call the Myth of AdWord...
The best marketing automation (MA) solutions allow users to optimize Facebook features. Marketers employing a top-notch MA platform can publish multiple landing pages directly to Facebook. Then, instead of redirecting Facebook users to their websites to collect data, marketers can gather data on customer behavior from within the Facebook platform. MA users can also utilize Facebook Lead Ads to promote offers and capture lead data that syncs with the MA pla